Megan Anderson • Branding & Web Design
Megan Anderson • Branding & Web Design
Brand Identity & Visual System
Branding • Packaging • Visual Identity & Messaging
Role: Graphic Designer
ESCORPION CALIENTE
2025
Escorpión Caliente is a fictional hot sauce brand made for thrill-seekers and flavor chasers. I created a bold visual identity and packaging system that captures the brand’s fearless, adventurous spirit.
Fueled by heat and attitude, the design leans into gritty-meets-modern textures, fiery color palettes, and high-impact typography that mirrors the intensity of the sauce itself. From logo to label, every detail was built for those who live life full throttle and aren’t afraid to turn up the spice - on their plate and in their lives.
Ideation
Where the Fire Started
This project began the old-fashioned way: sketches, messy notes, and a lot of experimentation. I explored how to translate the heat and energy of Escorpión Caliente into typography, pushing bold letterforms and textures that felt alive.
At one point, I even grabbed a bottle of Sriracha and painted with actual hot sauce to capture the look of real heat in motion. While that experiment didn’t make it into the final logo, it sparked new directions in texture and type that shaped the brand’s gritty, adventurous tone.
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Visual Identity & System
Designed to Hit Hard
The final brand identity features a fiery color palette that amplifies the bold energy of Escorpión Caliente. The logo system, typography, and textures work together to create a cohesive visual language that is both modern and gritty.
The identity was designed to scale across packaging, merchandise, and digital touchpoints, ensuring the brand stays impactful across every application.
2025
ESCORPION CALIENTE
Brand Identity & Visual System
Branding • Packaging • Visual Identity & Messaging
Role: Graphic Designer
Escorpión Caliente is a fictional hot sauce brand made for thrill-seekers and flavor chasers. I created a bold visual identity and packaging system that captures the brand’s fearless, adventurous spirit.
Fueled by heat and attitude, the design leans into gritty-meets-modern textures, fiery color palettes, and high-impact typography that mirrors the intensity of the sauce itself. From logo to label, every detail was built for those who live life full throttle and aren’t afraid to turn up the spice - on their plate and in their lives.
Ideation
Where the Fire Started
This project began the old-fashioned way: sketches, messy notes, and a lot of experimentation. I explored how to translate the heat and energy of Escorpión Caliente into typography, pushing bold letterforms and textures that felt alive.
At one point, I even grabbed a bottle of Sriracha and painted with actual hot sauce to capture the look of real heat in motion. While that experiment didn’t make it into the final logo, it sparked new directions in texture and type that shaped the brand’s gritty, adventurous tone.
Deliverables
Where the Brand Comes Alive
-
Logo system and typography exploration
-
Hot sauce bottle designs and packaging mockups
-
Brand guidelines document detailing logo usage, color applications, and type standards
-
Video advertisement created in After Effects, featuring animated text and motion graphics that amplify the brand’s fiery personality and adventurous spirit. This demonstrates iterative refinement and the ability to extend static branding into dynamic, multimedia storytelling.
Visual Identity & System
Designed to Hit Hard
The final brand identity features a fiery color palette that amplifies the bold energy of Escorpión Caliente. The logo system, typography, and textures work together to create a cohesive visual language that is both modern and gritty.
The identity was designed to scale across packaging, merchandise, and digital touchpoints, ensuring the brand stays impactful across every application.
Deliverables
Where the Brand Comes Alive
-
Logo system and typography exploration
-
Hot sauce bottle designs and packaging mockups
-
Brand guidelines document detailing logo usage, color applications, and type standards
-
Video advertisement created in After Effects, featuring animated text and motion graphics that amplify the brand’s fiery personality and adventurous spirit. This demonstrates iterative refinement and the ability to extend static branding into dynamic, multimedia storytelling.