Escorpión Caliente
year
type
client
software
2025
Branding &
Visual Identity
Escorpión Caliente
Illustrator, Photoshop
the brief
Escorpión Caliente is a fictional hot sauce brand made for thrill-seekers and flavor chasers. I created a bold visual identity and packaging system that captures the brand’s fearless, adventurous spirit.
Fueled by heat and attitude, the design leans into gritty-meets-modern textures, fiery color palettes, and high-impact typography that mirrors the intensity of the sauce itself. From logo to label, every detail was built for those who live life full throttle and aren’t afraid to turn up the spice - on their plate and in their lives.
Ideation
This project started the old-fashioned way - with sketches, messy notes, and a lot of experimenting. I explored how to translate the heat and energy of Escorpión Caliente into type, pushing bold letterforms and textures that felt alive.
At one point, I even grabbed a bottle of Sriracha and started painting with actual hot sauce to capture the look of real heat in motion. While that experiment didn’t make it into the final logo, it sparked new directions in texture and typography that shaped the brand’s gritty, adventurous tone.
Deliverables
The final brand identity features a fiery color palette that amplifies the bold energy of Escorpión Caliente. I developed a logo system, hot sauce bottle designs, and packaging visuals that bring the brand’s heat to life across every touchpoint.
A detailed brand guidelines document outlines logo usage, color applications, and type standards - ensuring the identity stays cohesive while leaving room for creative flair.
