Insect Village & Botanical Garden
year
type
client
software
2024
Branding &
Environmental Design
Insect Village - Brand Exploration
Illustrator, InDesign
the brief
This project challenged me to design a wayfinding map and brand identity for a fictional zoo, the Insect Village & Botanical Garden. My goal was to create a system that felt kid-friendly, approachable, and visually cohesive, while maintaining clarity and organization for visitors.
I developed a series of custom insect icons using principles of figure-ground, closure, symmetry, and radiation to create simplified, recognizable forms. The brand identity uses a bright, nature-inspired palette of greens and yellows paired with playful typography, creating a visual language that feels both educational and fun.
Ideation
This project began with digital sketches exploring how insects could fit within a leaf-shaped form for visual consistency. When the designs proved too detailed for a map legend, I simplified them into clean, hexagon-based icons that still captured each insect’s essence. The hexagonal shape felt more intuitive and kid-friendly, reinforcing the zoo’s playful tone and becoming a unifying design element throughout the map.
Deliverables
The final deliverables for Insect Village & Botanical Garden include a detailed wayfinding map featuring uniquely named exhibits, restaurants, and attractions. Each area is paired with a custom insect icon designed within a hexagonal system for consistency and recognition.
