Megan Anderson • Branding & Web Design
Megan Anderson • Branding & Web Design
INSECT VILLAGE & BOTANICAL GARDENS
Branding & Environmental Design
Visual Identity • Wayfinding
Role: Graphic Designer
This project challenged me to design a wayfinding map and brand identity for a fictional zoo, Insect Village & Botanical Garden. My goal was to create a system that felt kid-friendly, approachable, and visually cohesive, while maintaining clarity and organization for visitors.
I developed a series of custom insect icons using principles of figure-ground, closure, symmetry, and radiation to create simplified, recognizable forms. The brand identity uses a bright, nature-inspired palette of greens and yellows paired with playful typography, creating a visual language that feels both educational and fun.
2024
Ideation
From Sketch to System
This project began with digital sketches exploring how insects could fit within a leaf-shaped form for visual consistency. When the designs proved too detailed for a map legend, I simplified them into clean, hexagon-based icons that still captured each insect’s essence. The hexagonal shape felt more intuitive and kid-friendly, reinforcing the zoo’s playful tone and becoming a unifying design element throughout the map.
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Deliverables
Guiding the Experience
The final deliverables for Insect Village & Botanical Garden include a detailed wayfinding map featuring uniquely named exhibits, restaurants, and attractions. Each area is paired with a custom insect icon designed within a hexagonal system for consistency and recognition.
INSECT VILLAGE & BOTANICAL GARDENS
Branding & Environmental Design
Visual Identity • Wayfinding
Role: Graphic Designer
This project challenged me to design a wayfinding map and brand identity for a fictional zoo, Insect Village & Botanical Garden. My goal was to create a system that felt kid-friendly, approachable, and visually cohesive, while maintaining clarity and organization for visitors.
I developed a series of custom insect icons using principles of figure-ground, closure, symmetry, and radiation to create simplified, recognizable forms. The brand identity uses a bright, nature-inspired palette of greens and yellows paired with playful typography, creating a visual language that feels both educational and fun.
2024
Ideation
From Sketch to System
This project began with digital sketches exploring how insects could fit within a leaf-shaped form for visual consistency. When the designs proved too detailed for a map legend, I simplified them into clean, hexagon-based icons that still captured each insect’s essence. The hexagonal shape felt more intuitive and kid-friendly, reinforcing the zoo’s playful tone and becoming a unifying design element throughout the map.
Deliverables
Guiding the Experience
The final deliverables for Insect Village & Botanical Garden include a detailed wayfinding map featuring uniquely named exhibits, restaurants, and attractions. Each area is paired with a custom insect icon designed within a hexagonal system for consistency and recognition.