Megan Anderson • Branding & Web Design
Megan Anderson • Branding & Web Design
NSAC
2025
National Student Advertising Competition
Integrated Advertising Campaign • OOH • Experiential • Influencer & PR
Role: Graphic Designer - OOH, Pitch Deck, Social, PR
Team: NSAC Creative Team
AT&T challenged student teams to create an integrated campaign that would make Gen Z crave AT&T. Our team’s insight: Gen Z values having their own everything - passions, connections, experiences. From that, we developed the “Find Your Everything” campaign, blending authenticity and empowerment to show how AT&T connects people to what matters most.
As part of the Creative team, I co-led branding consistency across all assets, designed the team’s pitch presentation, and produced both static and animated out-of-home ads. The campaign went on to win 1st place at the AAF District 9 NSAC Competition, and 9th place nationally.
Connecting Changes Everything.
Find Your Everything.
2025
NSAC
National Student Advertising Competition
Integrated Advertising Campaign • OOH • Experiential • Influencer & PR
Role: Graphic Designer - OOH, Pitch Deck, Social, PR
Team: NSAC Creative Team
AT&T challenged student teams to create an integrated campaign that would make Gen Z crave AT&T. Our team’s insight: Gen Z values having their own everything - passions, connections, experiences. From that, we developed the “Find Your Everything” campaign, blending authenticity and empowerment to show how AT&T connects people to what matters most.
As part of the Creative team, I co-led branding consistency across all assets, designed the team’s pitch presentation, and produced both static and animated out-of-home ads. The campaign went on to win 1st place at the AAF District 9 NSAC Competition, and 9th place nationally.
THE OBJECTIVE:
Make Gen Z crave AT&T.
AT&T challenged student teams to reimagine how the brand connects with Gen Z, while also making it feel desirable, relevant, and worth choosing.
THE CHALLENGE:
Gen Z doesn't trust brands that try too hard.
They value authenticity, individuality, and emotional connection.
Our Approach:
Start with what Gen Z already values.
Connection isn't a feature - it's a feeling. We met Gen Z where they already are, designing around what they care about most.
90%
of consumers say authenticity is important when deciding which brands they like and support.
86%
found it highly authentic and had a positive emotional response.
Campaign Impact
Proof of Connection
Viewers described the campaign as relatable, real, and emotionally impactful.
Campaign Video
Created by NSAC Video Team • Included to show full campaign system
Below are campaign assets I personally designed and art-directed.
The Hook
Find Your Everything.
A campaign that invites Gen Z to define "everything" for themselves, and shows how AT&T helps make those connections possible.
Showing Up Where
Life Happens
Touchpoints across multiple platforms
We created a cohesive campaign system designed to live across real-world and digital spaces: OOH, experiential activations, PR, social media/influencer, and more.
THE OBJECTIVE:
Make Gen Z crave AT&T.
AT&T challenged student teams to reimagine how the brand connects with Gen Z, while also making it feel desirable, relevant, and worth choosing.
THE CHALLENGE:
Gen Z doesn't trust brands that try too hard.
They value authenticity, individuality, and emotional connection.
Our Approach:
Start with what Gen Z already values.
Connection isn't a feature - it's a feeling. We met Gen Z where they already are, designing around what they care about most.
Results
Collaboration Wins
The campaign earned 1st Place at the AAF District 9 NSAC Competition and placed Top 10 nationally, standing out among student teams from across the country.
Below are campaign assets I personally designed and art-directed.
Campaign Video
Created by NSAC Video Team • Included to show full campaign system
The Hook
Find Your Everything.
A campaign that invites Gen Z to define "everything" for themselves, and shows how AT&T helps make those connections possible.
Showing Up Where Life Happens
Touchpoints across multiple platforms
We created a cohesive campaign system designed to live across real-world and digital spaces: OOH, experiential activations, PR, social media/influencer, and more.
90%
of consumers say authenticity is important when deciding which brands they like and support.
86%
found it highly authentic and had a positive emotional response.
Campaign Impact
Proof of Connection
Viewers described the campaign as relatable, real, and emotionally impactful.
Results
Collaboration Wins
The campaign earned 1st Place at the AAF District 9 NSAC Competition and placed Top 10 nationally, standing out among student teams from across the country.
