OakShot Distillery
year
type
client
software
2024
Branding &
Visual Identity
OakShot Distillery
Illustrator, Photoshop
the brief
OakShot Distillery, a fictional whiskey brand inspired by the Appalachian Mountains, needed a timeless yet bold identity to appeal to both modern and tradition-valuing drinkers. I created a full corporate identity system spanning logo, packaging, signage, and digital applications - blending American heritage with contemporary design. The project earned multiple Student Addy Awards, including Gold, Silver, and Bronze.
Ideation
The ideation phase focused on exploring how OakShot Distillery could visually communicate its core values of quality, consistency, and strength. I began by experimenting with a range of logo marks and identity directions, each aiming to balance tradition with a clean, modern aesthetic.
Early sketches and concepts captured different parts of the brand’s personality, but many felt too playful or lacked the refined character that a premium whiskey distillery requires. Through iteration, I refined the mark into a symbol that embodies both heritage and modern craftsmanship, allowing for flexibility across packaging, signage, and digital applications.
The Identity
Clean typography, a bold emblem, and a rich color palette reflect OakShot’s commitment to craftsmanship and quality. Together, these elements form a cohesive visual language that scales seamlessly from bottle packaging to large-format applications.
Deliverables
The OakShot Distillery brand identity was expanded into a full suite of print, packaging, and environmental applications to bring the brand to life.
Deliverables included bottle packaging, event marketing materials, a delivery truck wrap, stationery set, whiskey glasses, banners, and select branded merchandise for customers and employees.
